Branding a company is not as hard as you may think – Why Brand?

by / Monday, 18 February 2013 / Published in Simon's Blog

All companies today want a lot of publicity at as low a cost as possible and in decent time. The best way anyone can do that is by advertising on the web, either using Adwords, Facebook or one of a number of other advertising methods. It seems every company has a website and a blog to aid the efforts of branding and advertising their company as well as a place to give info and sell products even after the business is closed.

Online businesses,. small businesses, small scale industries and startup companies all need a website if not to grow their business then to prove to the outer world that they are real. In a world where there are tons of companies sprouting up every second, the brand that you portray to the world is the most important thing.
Branding is what remains in the subconscious minds of customers and hence it is how you can sell your brand and image to the customer and have people interested in you and your brand ongoing. For example, when you see a tick mark, you think of Nike and when you see a horse and a man, you think of Polo shirts. Logos are not “Total Branding”, but they create a place in a person’s mind and so would be very important to research and test, research more and test again.


Branding for you is something which captures your sub consciousness and doesn’t let it go.


First impressions are the best impressions.
When you have a website for your company, it is very important that the content, writing and layout be as unique as possible, just as they say that a person gets to know about you in the first few minutes of your meeting, so goes with your website. If the first page doesn’t attract the person or grab his or her attention, they wouldn’t be interested in proceeding any further. The background and colors of the website should be consistent too and should in some way go with the flow of the website. For example, if it is a website promoting the restaurant, it is necessary that the colors that you might have used in your restaurant should be the colors that you use on the website. The domain of your website should be easy to read and remember, or have your primary keywords as the domain name for both easily gained ranking position and exact match suggested pages that Google and company now provide during typing. It should be original and have a feel of what to expect from the website or the company that it is portraying.

Share your domain name and your link in social networking sites and at local businesses as often as possible to grab more attention and get more leads/customers. It is not easy to run a business or a company, but with a little effort these days, it is easy to advertise your company and brand so as to reach a larger audience through the web.
You could just be an online company or be a company that is in a remote country, even then, it is now accessible to people all over the world through your website.


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2 Responses to “Branding a company is not as hard as you may think – Why Brand?”

  1. Python says : Reply

    Good read Simon.

  2. Snakes says : Reply


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