In the automotive industry, brands were originally called marques, and marque is still often used as a synonym for brand in reference to motor vehicles.
Corporate Branding Services. Brand Strategy, Brandability, and Branding Research is building organizational distinction and equity that can be leveraged as a sustainable competitive advantage. Its goal is to create value through the management of stakeholder experiences by providing a vehicle for delivering on organization promises.
A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, and not a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.
Branding Your Business – A Real Strategy
The purpose of a Brand Strategy is building organizational distinction and equity that can be leveraged as a sustainable competitive advantage.
Its goal is to create value through the management of stakeholder experiences by providing a platform for delivering on organization promises.
We have a three-step brand strategy process that is founded on the successful methods of leading business-to-business (B2B) branding and consumer packaged goods strategic frameworks.
Our customer involvement and proven brand management techniques add exceptional value to our clients’ brands and businesses. We not only consult and research as part of our process; we engage clients throughout the process to educate client teams on fundamental branding practices, ensuring they are equipped with the understanding and tools for continued brand building success
Elements of Brand Strategy
- Market identification and Prioritization
- Positioning statement
- Brand promise
- Support statements
- Brand character attributes
- Desired target market response
- Competitive analysis
- Marketing communications planning
Commercial Brand Naming
Brand Naming is necessary to make successful brand building, especially with any new media.
Brand Naming is a service that has been developed to help companies build new brand efficiently. Our branding service is one of our most valued services and unique to our consulting service. We never out-source or back burner any of our valued clients reputation, we always nurture and cultivate our clients’ brands ourselves to make sure the best brand naming process to fit our client needs best.
No one can underestimate the complexity and subjectivity that ‘brand naming’ is prone to and the need to make sure an on-strategy and well documented process to ease client decision-making. Our branding strategies engage our customers to effectively build their business. We analyze your brand history, how current market conditions might be affecting it, and use a consumer-focused perspective to find areas of opportunity in the future. We use this knowledge to chart new paths for your brand, developing consistent brand messaging at all consumer touch points; through corporate identity creation, physical asset development, product packaging, promotional materials, and internet communications. We visualize your brand as your core customer sees it; how they interact with your logo, walk through your interior space, self-search for information, pick up and handle your product, receive correspondence, and view your advertising. We manage the connection between these opportunities to deliver a clear and consistent message that successfully achieves your unique and strategic marketing goals, providing a seamless customer experience with your brand at all consumer touch points.
Not all of our clients need every service we offer, but those clients that keep us to manage their branding programs benefit from having our eyes on all branded aspects of their business. They have a sole strategic supplier for all of their design needs, simplifying their project management cycles and ensuring consistency for their brands. Building brands is what we do – allowing us to manage your branding program means getting results faster and using your resources more effectively communicate to your customer and grow your business.
HOW DO WE MOVE FORWARD?
Contact us to find out how we can work with you to take your companies branding to the next level.