SEO for Penguin 2.0 – Are we getting Concrete Shoes or a Ladder?
It is already widely known that SEO is constantly changing and evolving. It is about to get shaken up again as Google prepares to launch a new Penguin algorithm. It was announced by Google’s head of search spam Matt Cutts. Some sources say these updates will not only affect black-hat websites but has a possibility of affecting legitimate websites as well. One example of how this may affect your own website is measuring the relevancy of links. For example, if your website is about kittens and you have any links that point to another website which isn’t about kittens, it will get counted against you. This is even if the linked website is not considered a “bad” website, which was the original way of measuring the link quality of your website.
Good news is that this isn’t all bad news. Google is aware of those who practice “over-optimization” to get their websites higher ranks than they deserve. These include keyword stuffing and link schemes. Google’s algorithm update is to analyze these elements more closely to ensure that there is “fair grounds” among the websites. Their ultimate goal is to make sure that when users conduct a search with their system, that they are getting relevant website results.
The Primary feature the new updates are improvements for handling hacked websites. Beforehand, if a website was hacked, it could get removed from Google. Now, Google will send an email and/or utilize an alert message through the Google Webmaster console to inform the Webmaster of the hack and the consequential removal of the website. The algorithm changes are to also include giving authority boosts to websites based on online reputation, authority pages that link to sites etc.. things we have been targeting for years. To benefit from this, your website should contain content that is focused on being informative with factually correct data.. Perhaps this is the first step in helping to weed out websites that pass on false information.
Probably the most intriguing change in the algorithm is that Google aims to make the first page of results more diversified. Previously it was quite possible that one domain could have multiple result spots on the first page, bumping the competition back to further pages to which little traffic goes to. This is good news for those who still are aiming to land the front page because Google is now specifically removing sites that have more than one spot in the search results to allow for a more diverse and holistic result for the users.
As always, it can seem a little overwhelming, and perhaps even scary in some aspects, with the new Penguin 2.0 coming out but there is light at the end of the tunnel. Just make sure that you signup for our newsletter below to keep yourself informed of the latest details and make adjustments as needed to your website using informed and reliable information
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