Social Media Ads: The Good, the Bad, the Ugly.

by / Tuesday, 18 December 2012 / Published in Social Media

While the jury’s still out on the ROI on social media, there’s no doubt that a presence on these platforms has some sort of benefit to marketers. The question then becomes: What should that presence entail?

Sponsored ads might not be the answer. According to Nielsen’s “State of the Media: The Social Media Report 2012,” approximately one-third of social media users find ads on social networking sites more annoying than other types of Internet ads. And to be honest, I can relate to that sentiment. I can’t tell you what it is, but something really bothers me when I open my Facebook and Twitter feeds only to encounter an ad rather than friends’ updates. I immediately [x] them out of my view.

Additional stats Nielsen found that marketers should take into account as they strategize for the social media landscape include:

  • More than a quarter of social media users say they are more likely to pay attention to an ad shared by one of their social connections;
  • and more than a quarter of consumers are OK with seeing ads on social networking sites tailored to them based on the information on their profiles

While Nielsen presented these statistics in a positive way, they’re still somewhat discouraging. They both mean that 75% of social media users were either indifferent or disliked seeing ads in those formats.

That said, what doesn’t work for one company might work for another, so monitoring and analyzing what a company gets out of its efforts is always crucial before moving to the next step.

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3 Responses to “Social Media Ads: The Good, the Bad, the Ugly.”

  1. Guy says : Reply

    Great Post Stephanie

  2. Nicole says : Reply

    In order for social media to work, you need to stand out in your presence, stand out from the crowd. That is how it works as having an online presence alone is important but not the end all. You need to make yourself unique.

  3. Laura says : Reply

    I was thinking about using either FB ads or promoted posts, good insightful article.

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